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Connect2Market helps organizations connect to their markets.  We achieve results for clients with structured processes to develop a market strategy that resonates with its target market. In addition to helping clients find their markets and communicate what their value, Connect2Market develops customized web applications to directly connect them to their markets.  These web applications use the latest in tools for content management, social media and search optimization.  

Advice for safe blogging

Have you been told that you should to write a blog—that it will help you improve you search ranking by connecting your site to the industry you serve.  On top of that, you know your space and keep yourself up to date on the latest thinking.  You know of plenty of 3rd party content that you could leverage in your blog...

...but, how can you leverage this content without running the risk of someone accusing you of stealing their intellectual property?  After all, you have a reputation to protect—not to mention protecting your business's interests.

Tags: 
social media
blogging
advice

Leveraging Drupal in Linkedin

This post is the second in a series I am writing on how to leverage social media in your website.  To learn about what is what for Facebook, check out my post called Leveraging Drupal in Facebook.  As my business has focused on Drupal, some of this information is specific to Drupal, but much of it can be applied to any web application.

Tags: 
drupal
social media
linkedin

Leveraging Drupal in Facebook

Last spring at their f8 conference, Facebook announced a major revamp of the Facebook Platform for interfacing with the outside world.  These new and updated tools address what Facebook calls the "Social Graph" by providing ways to both push your structured data into Facebook and pull Facebook data out of it.  If leveraging Facebook's users fits with your marketing strategy, then this development may be something to examine closely.

Tags: 
drupal
facebook
social media

Interesting ideas on how disruptiveness drives word of mouth

This article by Steve Knox explores the science behind why consumers talk (or do not talk) about things in their life.  I see this factor to be akin to the fulcrum that determines the effectiveness of your marketing lever.  While Steve's focus is more on consumer packaged goods products, his principles should apply across services and business to business products equally.  I liken Steve's "schemas" to be similar to the traditional marketing strategy frame of reference for a business and the disruption to be similar to the strategic points of difference.  

Read the full article here: http://adage.com/cmostrategy/article?article_id=141734

Thanks to Tom O'Brien of Motivequest for sharing the article.

 

Tags: 
marketing
womm
strategy

Recommended Reading - Predictably Irrational

I just finished reading Predictably Irrational by Dan Ariely.  The book, which I had been meaning to read since it came out in 2008, has interesting insights from cover to cover.  Dan is part of a newish school of thought in economics called behavioral economics.  With traditional economics, people are assumed to make rational decisions based on the information they have on hand.  Behavioral ecomonics thinking challenges this rational decision making assumption.

Tags: 
reading
economics

Interesting guide to doing a customer interview

I like the way this fellow approaches performing a customer interview. 

He urges you to start with soft questions: "However, I found it far more effective to ask basic (but useful) questions up front. “What’s your role?” “What was the process you went through to purchase product X?”" This builds trust and sets the interviewee at ease.

And to ask customers to tell stories about their experiences: "It’s easy to for people to spout their opinions. Stories, however, are more useful for making sense of difficult situations".  I think this technique helps avoid customers sugar coating what goes on.

He also provides some good reference links as well.  Plus, he likes the way Terry Gross does an interview (as do I!)

Read the real thing here: http://caddellinsightgroup.com/blog2/2009/05/the-art-of-the-customer-interview/

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by Dr. Radut.