Connecting organizations to their markets


Advice for safe blogging

Have you been told that you should to write a blog—that it will help you improve you search ranking by connecting your site to the industry you serve.  On top of that, you know your space and keep yourself up to date on the latest thinking.  You know of plenty of 3rd party content that you could leverage in your blog...

...but, how can you leverage this content without running the risk of someone accusing you of stealing their intellectual property?  After all, you have a reputation to protect—not to mention protecting your business's interests.

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