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Recommended Reading - Predictably Irrational

I just finished reading Predictably Irrational by Dan Ariely.  The book, which I had been meaning to read since it came out in 2008, has interesting insights from cover to cover.  Dan is part of a newish school of thought in economics called behavioral economics.  With traditional economics, people are assumed to make rational decisions based on the information they have on hand.  Behavioral ecomonics thinking challenges this rational decision making assumption.

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